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Your initial investment in BNI is for 12 months, which represents less than a small size display ad in a major city daily newspaper.
The most important investment is your time. It will take time to get to know the other BNI members in your chapter and for them to get to know you. BNI strategies help reduce the time required to give and receive referrals more than any other organization. Members need to be prepared to invest their time every week in developing and enhancing their committment to word-of-mouth marketing.
The return on one's investment can be positive within the first six months if the program is worked consistently and conscientiously.
BNI is a business like other service enterprises and uses the membership revenue to maintain the program's integrity and continuously add enhancements to the program which have proven to increase the generation of referrals within the chapter. There is no other business referral or business networking organization that committs as many resources to on-going research, development and membership training as BNI.
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